Jun 27, 2012 Renaming an icon.
Yves Saint Laurent’s got a new creative director, and she’s gone and renamed the brand. Hedi Slimane, the new CD, has decided to revive the brand by starting with a bold move in changing the brand’s name; dropping the “Yves”, and going by Saint Laurent. But don’t worry the iconic YSL logo will not be effected. This move definitely has people talking about the iconic brand, and it’ll be on people’s minds as they go into their upcoming seasons. We’ll just have to wait and see if the clothes match the rebrand.
