Jun 25, 2013 Sharing with a friend
As a father with a 2 year old you realize the challenge of teaching a child to share. Just the idea of giving up something so someone else can enjoy it isn’t topping kids must learn lists.
Recently Coca-Cola Singapore produced a video of people getting special coke can that splits in half so you can share with a friend. Seeing the strategy of “sharing” being used in this Coca-Cola campaign puts a smile on my face. Nothing like a simple fundamental lesson to super charge a product to sell more. Now if they’d only apply this design globally so every one could share some of the happiness.