Aug 09, 2013 Minimum Impact
I’d noticed this video posted on a handful of design blogs in the last few weeks, and never hit play until a friend posted it on her Facebook page. I mean, who has time to watch all the videos we’re exposed to these days? If you’re interested in innovative design and technology, though, this short video about the Invisible Bicycle Helmet is well worth a watch! Much like Imprint does with its Imprint Venture Lab arm, this project combines creative thinking and design with an entrepreneurial can-do start-up mentality. If founders Anna and Terese achieve their goals, we might all be better off in the unfortunate event of a bad bike crash. This is a Vimeo Staff Pick and it’s part of the GE Focus Forward initiative which pushes “Short Films / Big Ideas.”