Nov 27, 2013 Rethink Black Friday
With holidays coming every so quickly it’s a time when you think about buying new things. Patagonia has decided to give Black Friday a twist this year and is telling customers to “Celebrate the stuff you already own”. They’ve teamed up with iFixit.com and will be hosting repair clinics to teach people how to fix their existing jackets and things.
To push the idea they’ve created an amazing film, Worn Wear: a Film About the Stories We Wear, about peoples stories about their patagonia products. The background stories are really interesting and kickstart that curiosity for items that have been passed down to myself.
Be sure to check out the Worn Wear site where they push the initiative further into Instagram and other outlets.