Author: kevin

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Oct 23, 2014

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There's Southwest Airlines with their creative safety briefings, Virgin America with their fancy, choreographed safety video, and then you have Air New Zealand's recently self-proclaimed "most epic safety video" inspired by the third and last installment of the Hobbit Trilogy. From a branding and advertising perspective, this is just absolutely brilliant. Air New Zealand gets...

8 Questions

Oct 20, 2014

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Carly Chiao is another wonderful individual I met through John Maeda a few months back. She is currently a designer for Victorious, a platform that enables content creators (e.g. YouTube stars) to connect and engage with their fans on a more meaningful level. With the massive volume of content that is being pushed out every...

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Oct 09, 2014

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The New York Times recently launched a new travel video series, called 36 Hours, that guides you through a city's "most delicious, adventurous and fascinating must-see destinations." They have covered nine cities so far with many, many more to go. The series is actually done quite well and in a much shorter time span than...

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Oct 02, 2014

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This must surely be the year of the pool. First, there was the world's LARGEST pool. And then there was the hidden, SECRET pool. And now, here is the world's DEEPEST pool. Unlike the other two however, this bottomless behemoth of a pool will be put to a bit more functional use such as for...

8 Questions

Sep 29, 2014

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We recently hosted an Imprint Presents event with John Maeda, the former President of RISD and current design partner at the legendary venture capital firm, Kleiner Perkins, where I got the opportunity to meet Luke DePass and Ivan Bercovich from FindTheBest, a research engine that connects people with data in a vastly different way than...

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Sep 25, 2014

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Despite the goofy looking picture below, Mark Cuban, billionaire extraordinaire and owner of the NBA team, the Dallas Mavericks, has learned a thing or two on how to succeed in life and wants to share them with you. Regardless of who you hear it from, they all preach the same advice: dedication and hard work...

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Sep 19, 2014

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Coach Kevin Kelley of Pulaski Academy in Little Rock, Arkansas has recently gained national fame for being known as the coach who NEVER punts. He'll "go for it" every fourth down and will only kick on-side kicks after a score. At first you'd think he was a little crazy since NO OTHER COACH uses this...

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Sep 11, 2014

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Ever drink too much coffee and just hit a switch that takes you to beast mode? Conversely, ever not get enough coffee and turn into Mr. Grinch, sloth style? We've all been there at one point or another and probably have no idea from a chemical level the type of madness that is going on...

Feed, Humbled

Aug 28, 2014

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It's a sad but hard truth that we all waste ludicrous amounts of food, reportedly to the tune of 300 MILLION TONS every single year. Most restaurants/diners/bakeries throw out their leftover food due to liability issues, consumers let food rot too quickly or buy more than they need, and supermarkets only buy what is most...

Feed, Humbled

Aug 14, 2014

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Every blue moon a company likes to give back to their customers. Some do it in small ways and some like to GO BIG. Canadian bank TD Canada Trust recently surprised their customers by turning an ATM into a "Automated Thanking Machine." Reminds me of the holiday surprises Westjet gave their customers the past couple...