Jul 18, 2012 Believe Collection
As the anticipation for the start of the olympics ramps up, collaborations for the event have been coming out of the wood works. Jeep brand and USA Basketball have tapped jeffstaple to bring us the “Believe” Collection. Custom items limited to 25 pieces each which include, sunglasses by Knockaround, Dri-FIT T-shirt by Nike, handmade basketball by Leatherhead, headphones by Skullcandy, portable speakers by Jawbone, travel organizer by BUILT NY, iPhone and iPad cases by Uncommon, and a selvage denim bag and scarf from 3 x 1. All the items are emblazoned with the special “When We All Believe” logo designed by Staple.
Jeep also produced a video with jeffstaple explaining the process of how the logo they designed came about.