Jan 18, 2013 Disneyland will know your every step
In the coming months Disney is going to begin introducing a new technological system called MyMagic+ that will completely change the way visitors interact w/ the many parks they own. The idea is to track every step, purchase, and interaction a visitor makes through a very simple bracelet worn on the wrist. Did you buy a balloon? When did you go on this ride? How many hotdogs did you buy? How long did you stay in the park? These are just a few of the types of minute, micro level data that they will be able to collect to help enhance the user experience. Thoughts?
