Apr 19, 2012 OLD NEW BUSINESS.
Someone on the twitter sphere directed me to this new denim company in the UK, Hiut Denim Co. They’ve taken an old town business that had been long been extinct and gave it a second life.
Cardigan is a small town of 4,000 good people. 400 of them used to make jeans. They made 35,000 pairs a week. For three decades.
Then one day the factory closed. It left town. But all that skill and knowhow remained. Without any way of showing the world what they could do.
That’s why we have started The Hiut Denim Company. To bring manufacturing back home. To use all that skill on our doorstep. And to breathe new life into our town.
As one of the Grand Masters said to me when I was interviewing: “This is what I know how to do. This is what I do best.” I just sat there thinking I have to make this work.
So yes, our town is going to make jeans again.
Here goes.
Make sure you take a look at their user manual where they layout they’re plan of action for the brand. It’s all right there, good luck to this budding denim company.